The need to have brochures printed has led to the rise of a segment of the printing services business, which specifically caters to brochures. Advancements like digital technology, graphic design tools, and the internet have radically transformed the traditional mould of brochure printing.
Before computers were used for the task, brochure printing involved a number of time-consuming jobs like multiple rounds of test printing, making adjustments, obtaining film negatives, and using plate-making tools. Even in design, the customers could not provide detailed suggestions and the printers usually took care of the design task, working with a limited set of pre decided templates.
Nowadays, the customer himself can do the entire designing on a computer and the brochures can be created in a much shorter time frame than they could be some just a few years ago. Delivery of finished prints in bulk in a day’s time is possible now, thanks to advancements in technology.
A crucial aspect of brochure printing is that it involves important components like layout, content, and use of graphics. The use of digital technology in the printing process has radically transformed these aspects, providing a range of choices, including superior quality full-colour printing, modern and complex layout choices, and content-building packages.
Author: Merry Lyn Clark
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