The Man Who Built $270 Million Fortune Working ONE hour a day, Richard Koch… Star Principle Seminar!
Star Principle Seminar, September 28, Chicago
Fill in the blank…
Selectivity, confidence and ______ are the nearest thing we have to a short formula for extraordinary achievement.
What would you guess?
Years ago, I would have said “hard work”.
"Just keep your hand on the plow" …"Idle hands are the devil’s playground"… "Doing busy work is better than doing no work at all"… "Only slackers take days off" … "The amount of work I do determines my value"…
But, in his excellent book, The 80/20 Manager, Richard Koch turns all that thinking on its ear. And he makes a bold statement that cuts at the heart of those old “truths” that seem to die so hard…
The battle goes not to the strong, not even to the most knowledgeable or the most intelligent, but to the most focused….
And who, according to Richard Koch’s keen observation, are most apt to achieve this all-important focus?
He’s referring to the lazy who also happen to possess high intelligence, thoughtfulness, originality and vision. But the lazy, nonetheless.
In fact, there’s a section near the end of his book titled “How to Make Yourself Lazy” in which Richard recounts his own personal struggle to overcome the big, bad “Work Ethic” monster.
A monster he had to defeat in order to go from an 80-hour-per-week consultant worth a few million dollars, to a 5-hour-per-week investor worth over $200 million.
I still do battle with the work ethic monster each day. I bristle at the thought of ever being called “lazy”. I’m sure you do too.
"Hard work is a virtue!" I protest.
But the older (and hopefully wiser), I get, the more I realize it is most decidedly not a virtue. The more work I delegate, eliminate, simplify and just flat-out refuse to perform, the more successful I become.
As Richard Koch says, “Laziness, selectivity and confidence compound each other and are the nearest we can get to a short formula for extraordinary achievement.”
So, while I’m probably going to keep working hard, I’m going to keep looking for ways to do it with more confidence and way more selectivity.
And if you’d like to discover how you can become more selective, more confident, more “lazy”, and way more profitable… and hear it all directly from Richard Koch, apply to join us September 28 in Chicago.
APPLY HERE for Star Principle Seminar: